Atlanta, GA
The Coca-Cola Company has launched the Coca-Cola FC Academy, a new initiative designed to help young people build careers in sports marketing and related industries. As the FIFA World Cup 2026 approaches, this digital learning experience will equip participants with skills in sports marketing, media, sponsorships, creative design, and leadership. Available in the U.S. and Canada, the academy provides opportunities for mentorship, digital certifications, and access to job opportunities through Coca-Cola’s extensive network of partners, including Boys & Girls Clubs of America and Best Buddies International. The program aims to engage 6,000 youth, train 130 FIFA volunteers, and award over 2,000 U.S. Soccer referee certifications by the time the tournament begins.
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