Henry Wadsworth Longfellow once said, “We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” People in leadership positions have built themselves a brand over the years by demonstrating competence, knowledge and expertise that enabled career growth.
Along the way, they also developed a reputation that can often have the unintended consequence of locking them on a path they do not necessarily want to stay on. People might think that “They know everything about managing the tech department” or that “They are an ideal human resources professional.” They can be “blinkered” into only seeing a further career path in their respective departments because that is how others see them.
But what if they want to expand their career beyond the tech department, or to move into a position that works more with the community rather than strictly internally? People gain an image and a reputation, and leadership paths often end up straight and narrow. Reinvention of a personal brand with the goal of satisfying self rather than meeting other people’s expectations is something not to be overlooked.
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